FM/Derraik advises Zoppy on investment by Méliuz.
Zoppy is a start-up from Minas Gerais that offers an online CRM platform for retailers. Its solution makes it possible to manage post-sales, analyze customers, identify preferences and create personalized promotions.
Méliuz is a publicly-traded company specialized in cashback programs, returning to its partners’ consumers a percentage of the amount paid for the acquisition of products and/or services.
The transaction was the subject of an article produced by Exame: https://exame.com/negocios/meliuz-vira-socia-de-startup-mineira-para-deixar-o-cliente-cada-vez-mais-fiel/https://lnkd.in/d8DrVJWa
